The Pink, The Brown, The White and The Ugly
Behold, another quick tale that links thematically to Monday’s poetically titled “It Stinks” post. But first, some background.
For most of my life, I have shied away from Neapolitan ice cream. While I did find its delicate pink, white and brown color scheme quite pretty, I associated the flavor with Homer Simpson, trailer park denizens and assorted ne’er-do-wells. I have no idea why, but I did. Sorry.
But then last week, I partook of the evening meal chez my friend Elissa and for dessert, she served Neapolitan Edy’s Slow Churned Light Ice Cream. Enhanced with Reddi-Whip and chocolate syrup, the triumvirate was surprisingly tasty — and reasonably low-fat. Why not recreate the experience in my own home?
As I needed to replenish my supply of Diet Dr. Pepper anyway, I made a 9 p.m. trip to the supermarket a block up from my apartment. Unfortunately, Food Emporium stocked only the full-fat version of Edy’s Neapolitan, so I was forced to go with Breyers’ take on the product. I wasn’t really disappointed, because I’ve never been a big fan of polysorbate 80 and everyone knows that Breyers is devoid of this substance. (Please refer to the 1980s Breyers commercial featuring a cloying little boy who struggled to read the chemical ingredients of a rival ice cream brand, but could easily pronounce Breyers’ wholesome components like “vanilla,” “milk” and “sugar.” )
With quart in tow, I headed to the slow-as-molasses check-out line and waited my turn. I didn’t want to pick up the latest copy of US while the manager was within eye range, as I feared he would chide me for RWP (Reading Without Purchasing). The only diversion, therefore, was to take note of what my fellow shoppers had in their carts.
A peek in the basket of the lawyerly young woman in front of me revealed nothing remarkable: a few sad apples, plain yogurt, two (2) Lean Cuisines, generic paper towel, Vitamin Water, frozen spinach, and a copy of Anorexic Monthly.
Disappointed, I turned subtly to see who was behind me. It was a well-groomed man in his late 40s who bore a slight resemblance to Andrea Bocelli. JACKPOT! Perhaps there is something wrong with me, but once I saw what he was about to buy, I couldn’t WAIT to get out of the store and share it with someone.
In one arm, Andrea had FOUR (4) BOXES of Kellogg’s All-Bran cereal. In the other, he had A 12-PACK of Charmin Ultra Soft ”bathroom tissue.”
Have You Seen This Man?

Note – Frick on a stick. This template is REALLY limiting in terms of image placement options! I can’t even illustrate my punchline properly! But I digress.
When HBO first came to Central New Jersey — back in the early 80s — I became permanently obsessed with a program called Missing Persons: Dead or Alive? It relayed the eerie stories of infamous disappearances, from Amelia Earhart and Jimmy Hoffa to Judge Crater and THIS MAN — D. B. Cooper. For the last 20+ years, I have thought of good old D.B. often, wondering if ever we’d learn his fate. What happened to him on that November night back in 1971, when he hijacked and then jumped out of a commercial airplane somewhere between Seattle and Portland?
I Googled him every now and then, but failed to realize the awful truth until today, when the media announced that his parachute may or may not have been found near Amboy, WA. What happened to D.B. Cooper? It’s so obvious! He underwent plastic surgery and became ROSS PEROT.
A Nostalgic Moment
I’d like to take this opportunity to honor a product that has a very special place in my heart: the vintage TrapperKeeper by Mead. Pictured above is an image of said product in its 1980s heyday. Just a few minutes ago, Mead’s Marketing Director rang me at work to discuss a possible partnership with my company. She spent a few minutes sharing the details of her plans, explaining the mutual benefits, telling me how wonderful our content is, and providing me with her schedule for the next few weeks so that we could set up a meeting. She was professional, courteous and pleasant. But what she was saying went in one ear and out the other. From the moment she identified herself and her place of employment, I was lost in reverie, transported back to 1984. I smelled the stiff plastic that served as the TrapperKeeper’s DNA. I felt the crisp, empty pages of the lined pad that waited inside, and the plastic zipper-type device that sealed the frosted baggie/pencil holder. I remembered the sensation of writing — usually about Simon LeBon and John Taylor — in pen on the vinyl of the inside cover. And then of pulling the plastic rings open and snapping them closed.
Really, the TrapperKeeper was the Blackberry of its day — a portable, all-in-one office with velcro closure. I decided to find out what the product looked like today, if it even existed. And it does! But it’s much slicker and less appealing than the classic model you see here. It’s shiny and Jetson-esque. It probably talks. Your TrapperKeeper is ajar. Are you SURE you want to rip that page off the pad? Approaching locker; please slow down. Your folders are about to expire. Would you like to choose some new folders? It was nice to see, though, that Mead has included, on the product web site, side by side photos of today’s TrapperKeeper and the one of yore, which they refer to as the ”Old School” model. You can visit www.trapperkeeper.com to see for yourself.
Immediately after hanging up with the Mead chick, I passed along her contact information to our “Biz Dev” team, explaining that even if this was the worst proposal in the history of mankind, we simply HAD to team up with Mead soley because we’d all get free TrapperKeepers. Mmmm, TrapperKeepers.

